Leads are the details collected about an individual or representatives of an organization. They play a very important role in the Sales and Marketing department of an organization and are useful to identify people interested in our products or services. Lead gathering and lead management are the initial stages of the sales process. Leads can be obtained through trade shows, seminars, advertisements, marketing campaigns, etc. Once leads are collected, it is essential to manage and track them until qualified leads become customers. The freelancer's approach to managing leads can have a significant impact on the success of our goals.
Terminology related to lead management may differ between industries, but the basic process remains the same. The Lead Management module in Freesteps helps you manage your leads. In Freesteps, leads details contain a combination of company (account), person (contact) as per your requirement, to manage Business to Business (B2B) industry or Business to Consumer (B2C) industry. .